Development and maint. for an International Fast Food Chain.
Project Overview
The project focused on optimizing the development of the website and managing its ongoing maintenance, including updating products, images, and marketing campaigns, ensuring the site remained up to date and fully functional at all times.
01 - Context
The project originated from the need to optimize and maintain the website of an international fast food chain, ensuring its digital presence aligned with the fast-paced nature of the business and its marketing campaigns. The work combined web optimization, content management, and ongoing technical support.
The intervention focused on improving the site’s structure and performance, as well as managing continuous updates of products, images, and promotions. The goal was to ensure the website always reflected current offerings, remained consistent with the brand identity, and delivered a seamless experience across all devices.
UX/UI DESIGN
The work involved optimizing the information architecture and visual hierarchy to enhance navigation and improve clarity in the presentation of products and promotions. Adjustments were made to layout, responsive design, and overall visual consistency with the brand identity.
PROJECT OBJECTIVES
- Optimize website development and performance.
- Manage ongoing updates of products and marketing campaigns.
- Maintain visual consistency with the brand identity.
02 - Results
The project helped establish a stronger, more up-to-date digital presence aligned with the fast-paced nature of the business. Improvements in site structure and ongoing maintenance enhanced stability and enabled more efficient management of products and campaigns.
Beyond technical support, the work contributed to greater visual consistency and faster content updates, ensuring the website consistently reflected current offerings while delivering a clear and straightforward user experience.