The process began with an exploration of the artisanal sector and local competition. We aimed to find a balance between tradition and modernity, preserving the craft’s approachable nature while conveying a more polished and professional image.
From there, I developed a new logo that integrates movement and color, representing the energy of working with paint.
SOCIAL MEDIA
The brand was also extended to social media, with a close and visual tone. Templates were developed for Instagram, along with physical materials such as business cards and van lettering, maintaining visual and typographic consistency.
PROJECT OBJECTIVES
- Update the visual identity while preserving its original spirit
- Unify visual communication across social media, cards, and materials
- Enhance trust and visibility of the local business
WEB DESIGN
The website was designed with a clean and direct approach, giving prominence to real work imagery. We wanted visitors to perceive professionalism from the first click, with smooth navigation, visible CTAs, and quick contact via WhatsApp.
The result is a modern website, mobile-friendly and optimized for local SEO, conveying trust and visual consistency.