u n a i .

Portfolio oficial de Unai Azkunaga, diseñador web y UX/UI. Experiencias digitales centradas en el usuario, diseño funcional y branding profesional.

Ubicación

Ordizia, Gipuzkoa, España 20240

Digital Presence and Visual Strategy for a Soulful Brunch Brand

Web Design & Social Media

Client

Alazena Brunch

Start Date

May 2025

Designer

Unai Azkunaga

Project Overview

Alazena Brunch is a breakfast and brunch spot located in the center of Seville. The project involved developing its website and managing its social media communication, creating a warm, visually appealing digital identity aligned with its artisanal atmosphere.

01 - Context

The main goal was to create a digital presence that reflected the essence of Alazena: a modern, welcoming brunch spot focused on quality products. Through web design and social media, the aim was to convey its artisanal identity and position it as a reference for healthy breakfasts in Seville.

A functional, clear, and visually engaging website was designed, where food photography and the atmosphere of the space played a central role. At the same time, a communication strategy was developed based on daily posts and stories, highlighting products, offers, and the overall customer experience.

VISUAL IDENTITY

The identity was built around a palette of warm, natural tones, combining textures and rounded typography to convey a sense of closeness and freshness. Each visual element — from social posts to web icons — was designed to maintain consistency and reinforce the feeling of a carefully curated and authentic space.

PROJECT OBJECTIVES

Design a visually appealing and functional website aligned with the brand’s style.
Strengthen the brand through consistent and active social media presence.
Drive in-store traffic through daily content and highlighted offers.

DESIGN & DIGITAL CONTENT

The website was developed with a clean, responsive approach, prioritizing user experience and conversion through direct links to reservations and social media. In parallel, a content calendar for Instagram posts and stories was created with a distinct visual identity, reinforcing daily visibility and connection with the local audience.

02 - Results

The new digital identity allowed Alazena Brunch to stand out from other local venues and position itself as an appealing space both visually and gastronomically. The website improved the presentation of its menu, accessibility, and visibility in local search results.

On social media, growth was consistent thanks to a strategy focused on authenticity, visual rhythm, and valuable content. Daily posts helped build a strong community, increased in-store visits, and positioned Alazena as a warm, genuine, and detail-oriented experience.

+320%

Social Media Growth

+150%

Website Traffic

+90%

Daily Engagement

4.8/5

Online Rating