Physical Card Design for Review Generation

01 - Context

The project originated from the need to design effective physical assets for hospitality businesses and personal brands, aimed at increasing the collection of Google reviews. The goal was to create visually engaging cards that aligned with each brand while encouraging customer interaction after their experience.

UX/UI DESIGN

The visual development of the cards was carried out entirely in Adobe Photoshop, starting from a blank canvas to ensure full control over composition, hierarchy, and finishing details. Each piece was custom-designed to match the visual identity of each business, integrating brand colors, typography, and overall style.

Lighting effects, textures, gradients, mockup integration, product image treatment, and contrast optimization were carefully applied to ensure QR code readability and clarity of the call to action. Each design was prepared for professional printing, taking into account resolution, bleed, and safe margins.

PROJECT OBJECTIVES

• Design physical assets aligned with each brand’s visual identity.
• Optimize visual hierarchy to maximize QR code scans.
• Turn a physical element into a strategic tool for digital reputation.

02 - Results

The cards successfully balanced visual impact and functionality, becoming a physical asset aligned with each brand’s identity while effectively encouraging digital interaction.

The strategic use of color, visual hierarchy, and graphic treatment transformed a simple card into an effective tool for online reputation, enhancing perceived professionalism and strengthening brand presence at the point of sale.